Rimbo · reputation monitoring and smear campaign defence
We monitor public Telegram chats, Threads, Instagram, TikTok, news media and app reviews. When people start talking about your brand more than usual, your PR team gets an alert straight away, with the posts, a draft reply and our assessment of whether it looks like a coordinated smear campaign or genuine customer complaints. We start replying and posting about your brand in chats, on Threads and in video comments only after you approve the text. Once a month, your leadership team gets a one-page report.
Stress Test: a report on your brand in 7 working days · 600 000 ₸ · can be credited towards a pilot
How we processed the sample: 6 505 mentions collected, 6 217 unique, 5 989 about the brands, 41.8% negative, 219 narratives formed from 1 990 mentions.
02 · Who uses it in your company
Our team monitors mentions and replies to negative posts in chats and comments, so nobody on your staff has to live in a dashboard. The dashboard is there so you can check any of our conclusions against the posts behind it.
After launch, we need three things from your team: confirm the facts we use in replies (a rate, a deadline, the terms of an offer); approve replies before we post them and playbooks before we run them; and meet with us once a month to go through the report.
An alert as soon as a topic about your brand starts picking up, with the posts, a score for how much it looks like a coordinated attack, and a draft reply. We agree on response playbooks with you in advance.
Narratives about your brand and its products: which claims keep coming up, where they are spreading, and which bloggers and channels pick them up.
Complaints by topic and app version: what broke, when, and how many people are writing about it. When a complaint is fair, we pass it to your product team as a task.
A one-page report every month: what changed, what we did and which topics are picking up.
03 · What it looks like
For every conversation we find, we decide what happens next: keep watching, alert your team, or draft a factual reply for you to approve.
Watch the video2:27 Video · 2:27
Three hours of Rimbo’s work, from a mention in a chat to a reply under a video.
Aspan is a fictional brand. The product screens are real. The video is in Russian, with sound. Below is the same process step by step. Choose a platform and a sector.
The brands, people and messages in the simulation are fictional. When we work on your brand, we reply in chats and comments only after you approve the text of the reply.
Choosing the chats
Rimbo’s assessment
and 35 more
Watching · 48 h
Conversation still going, large chat, third time this week the question has come up
Another chat: only the name matched
Mortgage & Housing KZ 13:52
here “aspan” means “sky”, in a joke about ceilings
Not watching
Almaty Car Chat
Anyone driven Kuldzhinka today? Is it backed up from the interchange?
Totally stuck, go round by the Talgar road
Guys, where’s the cheapest car insurance right now?
I did mine in the app, took about five minutes
Anyone paid through Aspan? Paid for my insurance, the money’s gone and still no policy an hour later
Same thing happened to me, it came through later. Stressful though
Message support, I think they answer pretty quickly
Yerlan, the policy comes once the insurer confirms it, that takes up to 2 hours. You can see the status in the app under “My policies”. If it hasn’t come in 2 hours, send support the transaction number and they’ll check the payment
Approved by the brand · 14:02
It’s come through, thanks. Didn’t know about the 2 hours
Keywords
Narrative
“Aspan charges a double fee on transfers”
P172 / 100
and 31 more
Rimbo alert P1
Threads Thread · 34 posts · 6 authors · 3 hours
You were only charged the fee once. The second amount is a temporary hold and is released within a day. You can see it in “History”, on the “Processing” tab. If it’s still there after a day, send us the transaction number and we’ll sort it out
Approved by the brand · 14:02
Aspan charged me the fee twice on one transfer. Check your statements, this isn’t the first time
The new metro line is open, has anyone ridden it yet?
Can confirm, аспан hit me with a double fee too. Writing to support now
Selling a bike, Almaty, price negotiable
Is Aspan skimming small change off us? Double fees all over the place. Repost so they see it
Mine’s fine in asspan, just one fee. Could it be a pre-authorisation hold?
Mentions and tags
Rimbo’s assessment
Rimbo alert
@aizhan.reviews · Reels · 0:42 · 120K views
frames
audio · speech recognised 0:42
transcript
Keywords and sound
Rimbo’s assessment
Rimbo alert P0
@erke_talks · 0:28 · 410K views
transcript
comments
Spread
Simulation summary
That was three hours of Rimbo’s work on a fictional brand.
The first thing a Stress Test shows you is which narrative about your brand is growing fastest.
In 7 working days we find the 3–5 main narratives about your brand and what drives the negative mentions, map the risks and prepare one response playbook. 600 000 ₸ can be credited towards the first month of a pilot (terms in section 09).
Request a Stress Test Research on 30 brands in Kazakhstan
In the simulation: 3 alerts to the brand team, 4 replies, 1 chat where only the name matched, 0 replies posted without approval.
04 · Example alert and next steps
The alert below is real, taken from our research sample with the brand name removed. The level in the top line is P2 when a topic is picking up, P1 when it has spread beyond one platform, and P0 when it is a crisis and spreading fast. “Running for” counts the days between the first and the last mention of the topic.
Rimbo Alert · P1
Narrative: «Приложение работает нестабильно и неудобно»
Recommendations
Status: awaiting your decision
What happens next
05 · Evidence
You can take any conclusion to your leadership or the product team and show where it came from. Below is a real example: one conclusion and the three app reviews it is based on, quoted in the original Russian.
What customers keep saying
«Интернет медленный и ненадежный»
Mention IDs
Топовый безлимит, без безлимита. Реклама вводит в забдлуждение App Store v3.72.0
Очень плохой интернет. Низкая скорость, постоянные сбои в работе. 1000 раз пожалел, что связался с этим провайдером. Ни единого плюса нет. И какой толк от этой поддержки, если ничего не изменилось, а только стало хуже? Google Play v6.59.0
Ужасный интернет. Работает стабильно только в центре города. Постоянно «отваливается» и не грузит даже сообщения в соцсетях. App Store v3.71.0
If public data doesn’t show why customers are complaining, we mark the complaint “cause not established” in the report. We don’t put guesses in reports.
06 · Research
We ran the same analysis on 30 Kazakhstani brands, using news, App Store and Google Play reviews, and public Telegram channels and chats. The brands stay anonymous. The comparison shows where negative mentions concentrate and how much brands in one sector differ from each other.
Each dot is a brand; the bar shows the spread within a sector. Brands with fewer than 60 mentions are left out. For the median brand, 43.6% of mentions are negative.
The sample also has 5 sectors with one brand each. Share of negative mentions: delivery 64.7%, e-commerce 46.9%, fintech 35.1%, retail 11.6%, electronics 6.0%.
In the news, 7.5% of brand mentions are negative. In App Store and Google Play reviews, the share reaches 71.9%. A report built on media coverage alone would miss these complaints, so we read app reviews as well as the news.
Four topics (digital experience, service, the product and price) account for 72% of all negative mentions in the sample. In the report we sort complaints by topic and app version, and name the department responsible for each topic.
Two brands from the same sector have 22.8% and 73.0% negative mentions. Brands differ more within a sector than sectors differ from each other, so a sector average tells you little about your brand.
In the sample, 33% of brand mentions fall into narratives. We count a claim as a narrative only when different authors repeat it. We read the other mentions too, but we don’t draw conclusions from a single mention.
07 · Two modules
We find mentions of your brand, group the claims that keep repeating into narratives, and show which ones are growing and how risky each one is.
Our team replies to negative posts about your brand and joins the discussions around them. We post from the official brand accounts you give us access to, and from the Rimbo network, a set of Telegram and Threads accounts that we own and run.
Before we start, the contract sets out what we may and may not say on your brand’s behalf, which accounts we post from, and how we disclose each account’s link to your brand. We publish each reply or post only after you approve its text or the playbook it follows. Every reply and post goes into the action log. If you tell us to stop, we immediately stop posting about your brand from all accounts.
12 processing stages · 26 automated analysis agents · 6 505 mentions in the sample · data on 30 brands over 90 days
08 · Report for leadership
Sample report · month 3 · illustrative data
Brand reputation for the month
For leadership, PR and marketing
01 What changed
Mentions went up, the negative share went down
Growth came from two topics
02 Narratives
Two high-risk narratives, both in app reviews
One has lasted more than a month
03 Causes
False positives in the device check
Phone numbers from some carriers fail verification
04 What we did
P1 alert · brand position · playbook approved
Fewer repeat complaints after the reply
05 Next month
Fix two causes together with the product team
Prepare a playbook for registration complaints
Our team prepares the report. What leadership needs fits on one page, and we attach the original posts and data exports for PR and analysts.
Once a month we meet your team to go through the report. The meeting is included in the monthly fee.
09 · Where to start
What changes after the Stress Test
In our sample (section 06), four topics account for 72% of negative mentions. The narrative in the section 04 alert has run for 87 days, and all that time anyone reading the app’s reviews has seen those complaints. The Stress Test shows which topics drive negative mentions of your brand and whether any of its narratives has run that long.
Stress Test · brand reputation analysis
600 000 ₸
What you get
If you start a 90-day pilot within 10 working days after the Stress Test ends, we credit the full 600 000 ₸ towards the pilot’s first month.
Stress Test · 600 000 ₸
Tell us the brand and how to reach you. We’ll manually review what people are saying about it and tell you whether there’s enough data for a Stress Test. Sending a request doesn’t commit you to anything.
We’ll review what people are saying about your brand and get back to you on Telegram or WhatsApp. If there isn’t enough data for a Stress Test, we’ll say so in our first reply.
10 · What comes next
Weeks 1–2
We connect the sources and measure what people say about your brand today, and how often. Together we agree on which topics count as risks and who on your side gets the alerts.
Weeks 3–6
We keep measuring and watch for unusual spikes. Using real spikes as examples, we agree with you on the P2, P1 and P0 thresholds and test the playbooks in simulation mode.
Weeks 7–12
Every day we track mentions and send you alerts. We reply in chats and comments using the playbooks you approved and record each reply in the action log.
End of pilot
We compare the results with the baseline and show which of the causes we passed to your product team have been fixed. Then you decide whether to continue.
90-day pilot
from 3 000 000 ₸ a month
We set the exact scope of work and the price once the Stress Test is done.
11 · Questions
You can keep your current monitoring tool. We collect mentions ourselves and can also pull them from yours. On top of that, we add public Telegram chats with the conversation around each mention, analysis of what is said and shown in Instagram and TikTok videos, a score based on six signs for how much a spike in posts looks like a coordinated attack, and a team that replies to negative posts with facts.
The Rimbo team does the work. At the start we meet with you once to agree on the sources, the risk topics and who receives alerts. After that, in a normal month, your team spends time on two things: a 45–60-minute meeting on the monthly report, and our requests to confirm a fact for a reply (a rate, a deadline, the terms of an offer) or to approve a reply or a response playbook. You won’t need to open the dashboard every day. Open it when you want to check a conclusion against the original posts.
Start with the head of PR or communications, because alerts and draft replies go to their team. Marketing works with the narratives, product and support get complaints sorted by topic and app version, and leadership reads a one-page report once a month. Invite whoever signs off on the budget to the final Stress Test meeting. We prepare that meeting for a leadership audience, and after it you decide whether to run a pilot.
Our team writes every reply and post, and your team confirms the facts in them. We post from the official brand accounts you give us access to, and from Rimbo’s own network of accounts on Telegram and Threads, which we run. Before we start, the contract sets out what we may and may not say on the brand’s behalf, which account replies where, and how we disclose each account’s link to the brand. We publish a reply or post only after you approve its text, or the response playbook it follows. We record every reply and post in the action log. If you tell us to stop, we immediately stop writing about the brand from every account. We are still preparing a network of AI influencers, and it is not in use yet.
We’ll tell you before you order. When your request comes in, we manually check what people are posting about the brand and let you know whether there is enough for a Stress Test. In the report, every conclusion carries a confidence level, and a conclusion based on a small sample is marked low.
We pass the cause of a fair complaint to your product team as a task, with the original posts attached. We don’t argue with such a complaint in the comments. The monthly report has a separate line showing how many of these causes have been fixed.
Yes. The first step is a Stress Test, which takes 7 working days. If you decide to continue, we start a 90-day pilot.
You decide on a pilot based on a report about your own brand. At the final meeting we go through that report with you and your leadership.
600 000 ₸
Contract · invoice · completion documents · project data kept confidential
@aspan.kznowRimbo’s reply
Aizhan, thanks for the review! A quick correction on transfers to other banks: they’re free up to ₸50,000 a month, then 0.5 %, not 2 %. All our rates are in the app under “Terms”
Approved by the brand · 14:02