Rimbo · Reputation Intelligence & Operations
Once a month, a read-out: what changed, where it came from, what to do about it. Between those you don’t hear from us. But when a theme starts growing faster than it usually does at this time of year, we don’t wait for month end — we write, and we bring the data.
600 000 ₸ · 7 working days · fully credited to the first pilot month
Visualisation of the Rimbo corpus: 6 505 mentions collected, 6 217 unique, 5 989 about the brand, 41.8% negative, 219 narratives from 1 990 evidenced mentions.
02 · How it works
There is a dashboard. It’s there so you can open any conclusion we make and see which mentions it was built from — but nobody has to open it every morning: your team has enough tabs already.
Nothing goes out without your approval. Everything before that is our work.
We watch which themes repeat and which of them grow.
An executive report arrives — one page.
P2 means a theme is growing, P1 that it has left a single platform. No reason to wait for the report: the alert goes out at once.
P0 is a crisis: it spreads fast and hits the brand. The playbook agreed in advance kicks in.
03 · In the channels
Four channels, one loop: find the venue, read the conversation, understand the context, decide — watch, reply or notify the team. Below is a simulation on synthetic data: the brand, the people and the messages are invented.
Watch the video2:27 Video · 2:27
Rimbo in two and a half minutes: what it is, how it works per channel and what you get.
The Aspan brand is fictional, the screens are real. In Russian, with sound. Below, the same story step by step in an interactive simulation.
Fictional brands and invented people. In the real loop nothing goes out without your approval.
Finding the venues
AI conclusion
and 35 more
Watch: yes · 48 h
Live topic, large chat, third time this week the question comes up
A second chat released
Mortgage & Housing KZ 13:52
“aspan” meaning “sky”, a pun about ceilings
Not watching
Almaty Car Chat
Anyone driven down Kuldzhinka today? Jam from the junction?
Everything is stuck, go round via Talgar road
Where is car insurance cheapest right now?
Did mine in the app, five minutes
Anyone paid through Aspan? Paid for insurance, money is gone, no policy for an hour now
Had the same, it came later. Nerve-racking though
Write to support, they reply fast I think
Yerlan, the policy arrives after the insurer confirms, up to 2 hours. There is a “My policies” section in the app with the status. If nothing after 2 hours — send the operation number to support, refunded the same day
Approved by the client · 14:02
It came, thanks. Didn’t know about the 2 hours
Keywords
Narrative
“Aspan charges a double fee per transfer”
P172 / 100
and 31 more
Rimbo Alert P1
Threads Discussion · 34 posts · 6 authors · 3 hours
This is not a double charge: the second amount is a temporary hold, released within a day. Check “History”, section “Processing”. If it is still there after a day, message us and we will look it up by number
Approved by the client · 14:02
Aspan charged the fee twice for one transfer. Check your statements, not the first time
New metro line opened, who has tried it?
Confirm, double fee in аспан for me too. Writing to support
Selling a bike, Almaty, negotiable
Is Aspan stealing in small change? Double fees everywhere. Repost so they see it
All fine in asspan for me, one fee. Could it be a pre-authorisation?
Mentions and tags
AI conclusion
Rimbo Alert
@aizhan.reviews · Reels · 0:42 · 120K views
frames
audio · speech recognised 0:42
transcript
Keywords and sound
AI conclusion
Rimbo Alert P0
@erke_talks · 0:28 · 410K views
transcript
comments
Spread
Simulation summary
The fictional brand’s three hours are over. Yours are running right now.
The first thing you learn is which narrative about you is growing fastest.
That is what a Stress Test shows: in 7 working days — the 3–5 main narratives, the drivers of negativity, a P1/P0 risk map and one playbook. 600 000 ₸ is credited in full against the first month of a pilot.
Order a Stress Test What the data of 30 brands shows
In the simulation: 4 signals, 2 replies after your approval, 1 conversation released, 0 actions without your confirmation.
04 · When something goes wrong
This is the alert the escalation owner gets. The data is real — it comes from a run that has already finished.
Rimbo Alert · P1
Narrative: «Приложение работает нестабильно и неудобно»
Recommendation
Status: awaiting approval
What happens, step by step
05 · Evidence
A real example: the conclusion and the three reviews holding it up.
Conclusion
«Интернет медленный и ненадежный»
Evidence IDs
Топовый безлимит, без безлимита. Реклама вводит в забдлуждение App Store v3.72.0
Очень плохой интернет. Низкая скорость, постоянные сбои в работе. 1000 раз пожалел, что связался с этим провайдером. Ни единого плюса нет. И какой толк от этой поддержки, если ничего не изменилось, а только стало хуже? Google Play v6.59.0
Ужасный интернет. Работает стабильно только в центре города. Постоянно «отваливается» и не грузит даже сообщения в соцсетях. App Store v3.71.0
When public data doesn’t establish a cause, we write exactly that: “not established from public data”. A guess doesn’t go into the report.
06 · What the data showed
We ran 30 Kazakh brands through Rimbo. We won’t say which. But when you take that many fields apart the same way, patterns show up that you never see on one brand alone.
A dot is a brand, the bar is the spread inside the sector. Corpus median 43.6%. A brand enters the count once it has at least 60 relevant mentions.
5 more sectors in the corpus — one brand each: delivery 64.7%, e-commerce 46.9%, fintech 35.1%, retail 11.6%, electronics 6.0%.
News carries 7.5% negativity, the app stores up to 71.9%. Same field.
Four themes — digital experience, service, the product and price — account for 72% of all negativity in the corpus. The rest is spread thin across dozens of small complaints.
Two brands from one sector: 22.8% and 73.0% negativity. The spread inside a sector turned out to be wider than the spread between them.
Only 33% of relevant mentions add up to a repeating idea. The rest is noise, and we don’t pass it off as a finding.
07 · Two layers
Collects the field and takes it apart: which themes repeat, where they grow from, where the risk sits and what it rests on.
Does the agreed work — in the channels where you’ve got an operational loop configured. Only there.
Intelligence answers “what is happening”. Operations are the people who then go and do it.
12 processing stages · 26 agents · 6 505 mentions processed · 30 brands in 90 days
08 · Once a month
Executive report · month 03
Brand information field
Management review for CMO / PR / CEO
01 What changed
Field volume grew, negative share fell
Growth concentrated in two themes
02 Narratives
Two high-risk narratives, both in mobile stores
One has lived for over a month
03 Causes
False positives in the device check
Phone validation for some carriers
04 What Rimbo did
P1 alert · brand position · playbook approved
Post-monitoring: repeat complaints declining
05 Next month
Close two causes together with Product
Prepare a registration playbook
Our team writes the report on Rimbo data. CMOs and CEOs usually read the summary on page one and stop there, while PR and analysts want the whole evidence layer with the exports — that’s there too.
One review a month with the brand team is part of the managed engagement.
09 · Where to start
What changes after the audit
Why it matters: four themes produce 72% of all negativity in the corpus, and the narrative in the card above has been alive for 87 days — that is how long a theme works against a brand while nobody names it.
Rimbo Reputation Stress Test
600 000 ₸
What you get
Start a 90-day pilot within 10 working days and the 600 000 ₸ is credited in full against the first month.
Reputation Stress Test · 600 000 ₸
The form is short. We’ll look at the field by hand and tell you whether a Stress Test is worth running.
We’ll look at the field by hand and come back to you. If there’s little data on your brand, we’ll say that too.
10 · What comes next
Weeks 1–2
Full audit, source configuration, risk dictionary, escalation owners.
Weeks 3–6
Repeat snapshots, anomaly detection, P2/P1/P0 agreement, simulation mode.
Weeks 7–12
Daily field management, alerts, agreed response scenarios and an evidence log.
Final
Comparison against the baseline, the causes that were closed, and the setup for ongoing service.
90-day managed pilot
from 3 000 000 ₸ / month
The final scope is fixed after the Stress Test. Before that, any figure would be invented.
11 · Questions
Not necessarily. Rimbo can collect on its own, and it can work on top of the monitoring you already have. The difference starts after collection: a team does the analysis, conclusions carry evidence, and playbooks are written for the risks in advance.
You do not need to open the dashboard every day: it is a viewer and an evidence layer, there for checking. One configuration meeting at the start: sources, risk dictionary, escalation owners. After that, in a normal month, we need one review of 45–60 minutes from you and your approval for external actions when they come up. Everything else is our work.
We agree that before launch. P2/P1/P0 are defined by how fast a theme grows, its reach, the platforms, and what it puts at risk.
Only in the channels you have connected, and only after your approval. What may be said on behalf of the brand, what may not, and how the connection to the brand is disclosed are fixed in the contract before launch. Every action goes into the action log, and the emergency stop halts the work immediately.
Then we say so. A weak conclusion is marked with a confidence level: a small sample doesn’t turn into a confident report just because a report is due.
Then we say so. The cause goes into the report as a task for the product team, not as a communication topic: closed root causes are a metric of their own in the monthly report. A real defect cannot be closed with replies in the comments, and post-monitoring shows it.
Yes. People start with a 7-day Stress Test. The next step is a 90-day managed pilot.
Start with the Stress Test and decide on your own brand’s data rather than on our landing page.
600 000 ₸
Contract · invoice · closing documents · project data confidentiality
@aspan.kznowour reply
Aizhan, thanks for the review! One correction on transfers to other banks: up to ₸50,000 a month is free, then 0.5 %, not 2 %. Rates are in the app under “Terms”
Approved by the client · 14:02